The strategist you could never afford.Now every Monday.
Every Monday, the Brand Strategist reads your performance from recent weeks and writes you a letter with three reasoned recommendations for the week ahead. You decide: accept, adjust or discard.
last week three carousels performed well above your average, especially in the late afternoon. That's your clearest lever for the days ahead. Three recommendations below.
Chat is there when you're out of ideas.
The Strategist plans ahead, every Monday.
Vektrus Chat
You ask, Chat answers: with access to your real data and your brand context. Perfect for the specific question right now.
What it feels like: “How did my Reel from Tuesday do compared to my carousels?”
Brand Strategist
You don't have to ask. Every Monday a letter is waiting in your dashboard: the analysis of your recent weeks and three concrete recommendations for the next one.
“Hi Max, three carousels performed strongly last week, this week you should …”
How the Strategist thinks before it writes.
From raw signal to recommendation, in four traceable steps.
Every week, the Strategist evaluates your real performance signals, nothing guessed, nothing generic.
From the signals, an insight takes shape, the first sentence that opens the letter.
Three recommendations, each with a reason. Never an instruction without the why.
Accept it, and the Strategist hands off straight to Pulse, ready for production.
01
The data
Every week, the Strategist evaluates your real performance signals, nothing guessed, nothing generic.
02
The insight
From the signals, an insight takes shape, the first sentence that opens the letter.
03
The recommendations
Three recommendations, each with a reason. Never an instruction without the why.
04
From recommendation to content
Accept it, and the Strategist hands off straight to Pulse, ready for production.
Three paths per recommendation. You decide.
The Strategist suggests. What comes of it stays your decision, for each recommendation individually.
One click, straight to Pulse
The recommendation becomes a real production job, with topic, platform and timing from the letter.
Four dials
Change the format, platform or timing, or have the whole recommendation replaced with a new one.
Nothing happens
The suggestion disappears, the rest of the letter stays visible and usable.
This is how a Monday reads.
Example letter from a fictional maker: greeting, synthesis, three recommendations. Real data, real reasoning, one real week.
three carousels performed well above your previous average last week, the late afternoons in particular are carrying it. That's your clearest lever for the week ahead.
Specifically: saves +38% vs. single image, your strongest posting slot was Wed 6pm. On LinkedIn, question hooks still beat statements, Thursday morning is your best slot there. You had no Reels last week.
What that means: your audience responds to concrete processes and to invitations to think along, not to product statements. The format mix should pick that up without diluting the carousel success.
Three suggestions for this week: (1) a process carousel on Wednesday, (2) a LinkedIn question post on Thursday, (3) a short Reel on Friday to bring the format back into the mix.
- WedBehind the scenes: how we test new flavors
- ThuThree questions our resellers ask most often
- FriIn 15 seconds: what a new flavor takes
What usually only consulting delivers. Every week.
Agency strategy costs a four-figure sum a month and shows up when the slot's free, usually once a quarter. The Brand Strategist shows up every Monday, with your real numbers instead of gut feeling and slides.
The Strategist thinks. The other modules execute.
It reads the same brand and performance context as Pulse, Studio and Brand DNA. Accepted recommendations go straight into production.
Frequently asked
Before you start.
The answers most often missing before the first letter.
It reads your own performance data from recent weeks: which posts landed, which format pulled, which times worked. No industry benchmarks, no generic tips, just your real numbers.
You discard it with one click. Then nothing happens: no post gets created, and the other recommendations in the letter stay usable.
It needs your recent weeks of performance data to give genuinely grounded recommendations. The more history it has, the sharper the analysis.
Monday morning by default, in your timezone, adjustable in settings. You'll see it in your dashboard as soon as it's ready.
Pulse produces content, Chat answers individual questions. The Strategist is the analysis layer in between: it reads your data, spots patterns, and suggests what to do this week, before you ask.
No. Every number in the letter comes from your real performance data. If the data doesn't support a claim, it's simply left out rather than estimated.
Have your first letter written this Monday.
Start now, connect your channels, and the Brand Strategist delivers your first weekly letter: with analysis, recommendations and three ways to move forward.