Strategy that thinks ahead.
Every Monday.
The Brand Strategist reads your performance from the past few weeks and writes you a letter every Monday with three concrete recommendations for the week ahead. You decide on each one — accept, adjust or discard.
last week three carousels performed well above your average — especially in the late afternoon. That's your clearest lever for the days ahead. Three recommendations below.
Chat answers when you ask.
The Strategist speaks without being asked.
You ask. Chat answers — with access to your real data and your brand context. Perfect when you have a specific question right now.
“How did my Reel from Tuesday do compared to my carousels?”
You don't have to ask. Every Monday a letter is waiting in your dashboard — with an analysis of your recent weeks and three concrete recommendations for the next one.
“Hi Max, three carousels performed strongly last week — this week you should …”
What you get every Monday.
First the recap. What happened this week.
The letter opens with your performance data. Which posts landed, which format pulled, which slots hit. No dashboard to click through yourself — just the takeaway in two or three sentences, with the three numbers that actually matter.
Then exactly three recommendations.
Always three. Each with a module (Text, Visual or Reel), platform, timing, topic and a short rationale drawn from your own performance patterns. Tuned to each other: one quick-to-publish post, one more involved visual, maybe a Reel — no duplicate format, no duplicate topic.
And finally: the synthesis.
A short, connected strategy text in four paragraphs — hook, data, meaning, recommendations. Not explained, but put into context. It reads like a note from someone who knows your brand, not like an AI report.
Hook — Three carousels performed well above your average last week. The late afternoons in particular are carrying it.
Data — Saves +38% vs. your 30-day average. Top slot Wed 6pm. LinkedIn question hooks still beat Instagram statements.
Meaning — Your audience responds to concrete processes, not product statements. Keep the format mix broad.
Recommendations — (1) Carousel with a process story Wed 6pm, (2) LinkedIn text with a question hook Thu 9am, (3) first Reel in three weeks.
Three paths per recommendation. You decide.
One click — and the Strategist hands off straight to Pulse.
The recommendation becomes a real Pulse generation job. Topic, platform, timing and format come from the letter; the finished post lands in your Pulse pipeline.
Four quick dials — you fine-tune, the Strategist rebuilds.
Change the format, swap the platform, move the timing — or have the whole recommendation replaced with a new one. The mix rules stay intact: never two identical recommendations in the letter.
The recommendation disappears. No post is created.
Some weeks you simply don't need the suggestion. Discard means nothing happens — the letter stays visible, and you can still use the other recommendations. You keep the week in your hands.
This is how a Monday reads.
three carousels performed well above your previous average last week — the late afternoons in particular are carrying it. That's your clearest lever for the week ahead.
Specifically: saves +38% vs. single image, your strongest posting slot was Wed 6pm. On LinkedIn, question hooks still beat statements — Thursday morning is your best slot there. You had no Reels last week.
What that means: your audience responds to concrete processes and to invitations to think along — not to product statements. The format mix should pick that up without diluting the carousel success.
Three suggestions for this week: (1) a process carousel on Wednesday, (2) a LinkedIn question post on Thursday, (3) a short Reel on Friday to bring the format back into the mix.
What usually only consulting delivers. Every week.
The Strategist closes the loop.
Your data
Posts, reach, engagement, your brand profile, the running plan.
Analysis
The Strategist reads the recent weeks and aligns with Brand DNA and Audience.
Weekly letter
Monday morning: synthesis, three recommendations with reasoning.
Your decision
Accept, adjust or discard each recommendation.
Execution
Accepted recommendations become Pulse jobs — right in your pipeline.